Typical app download number growth rate

Want to get your hands on this source code? However, it is important to know when to quit pouring money into a sinking ship. So when do you put a project on the back-burner?

Do a thorough analytic sweep: Make sure you know the ins-and-outs of your app before you decide to walk away. Dig deep, there may be a hidden golden nugget waiting to be discovered. Apple likes it when developers keep their projects fresh. Localize, add screenshots for different devices, create a preview video. This may be the most important thing you can do. Change titles, keywords, categories, your first screenshot… Upload, record, analyze, and try again.

Experiment with Price: Change your price around. A strategy I use frequently is to Remove the App from Sale, erase all metadata, change the icon, and re-upload as a brand new app. This is a last resort, but at least it will give you a fresh start when examined by Apple. Secure a spot in the Bluecloud App Workshop for a full look inside the App Store with step-by-step strategies to winning with apps and downloads.

You can figure this out. How do I get on the Top Charts? What special keywords are they using? The best data you have is your own. Use it. If you want to read more — subscribe to the newsletter and sign up for the app workshop. We wrote it for people who enjoy this type of article. Easily the best place to start if you want to learn more about apps.

Click here to sign up » Have a story about something YOU did that dramatically changed your downloads for the better or worse? Holy crap… talking about an AH HA! Joe- Awesome! Glad this hit home with you. I spent a lot of time trying to cram as much in as I could.

Yes analytics is the key that opens all the doors in mobile. Its like a backwards math problem, you have the solution, now you need to adjust the variables until you hit gold! We have experienced and heard from others having up to a 2 week delay before all ASO including keywords is processed. Very important for a killer launch. Have you noticed this as well?

Carter and several other experts spent a lot of time and energy putting these ebooks together. The great thing about the ebooks is not even the hundreds of pages of content and walkthroughs, but they also funnel you through steps and processes that are detrimental for your success.

Yeah I have noticed a lag… its making me second guess myself. Thanks for saying something! I was happy with those numbers considering I did no marketing, press releases or anything I know shame on me. Every day after the 25th though the game slid lower and lower each day.. Great post Mark! I really like the rule as a rough benchmark to use. Thanks for the valuable info!

Joe — Sounds like you already know what to do! By re-releasing with some new ASO should hopefully give you some more firepower. Paid version sounds great. Andrew- Thanks for the feedback! Glad you got something out of it. I absolutely believe in cross-promotions! Its so easy to do and almost all ad networks are setup now days to get solid results.

Other things I make sure to nail while launching are reviews. Best is word by mouth, but there are some powerful review services out there too. Social Media campaigns can be strong too. But most important thing to nail during a launch are analytics and ASO. Have a great weekend! Awesome post, thanks for that Mark!

Hi, thanks for this post. I have the same question as Fred. Can you explain a bit more about this installs Thanks. A year ago it was possible, but these days I keep getting my best keywords removed…. Fred Shili Jochen — Great conversation starter guys! This is a great topic to discuss. So you caught me red-handed. Jochen — Correct. Those numbers for Chartboost sound accurate and Tier 1 is the most expensive on all platforms.

I agree with you Jochen, my experiences with TapJoy have been bad in the past. TapJoy has been traditionally used for straight installs. Nothing more than a download and a means to get on the Top Charts. On the flip side, Facebook offers more quality users because of their ability to target specific demographics hence the higher CPI. So how can we get lower CPIs? One option worth exploring is to contact your ad network personally.

Also reachout to new ad networks. A couple times a week I get an email from a new ad network throwing a promotion at me. Thanks for your comments. Cheers, Mark. I either do the update with new features but lose the incentives for reviews and downloads of my other apps or let the app sit as it is.

Am I the only one getting updates knocked back for incentives? Is Apple getting tougher? And yes, there are times I do feel like Apple hates me! Very frustrating. Are they removing them too or is it only Apple that are cracking down? This last year i decided to take my investment and go with a company and create a game.

Across both iOs and android collectively. Thank you. This is a solid technique I mentioned in the post with the example of Crossy Road. Have your coder integrate multiple ad networks in your code AdMob, Applovin, Xplode, Chartboost, etc.

Test each ad networks specifically for revenue generated and ecpms. Run several targeted ad campaigns to different demographics you think your app is made up of. Then analyze the data and come up with a solid proven gameplan for your master app. Remove the others from the Store and publish the app in your master account and put it in 5th gear for your launch.

As revenue and downloads start coming in, again measure your users and revenue. Finally contact the ad networks you are using even the ones you are not and tell them your numbers. Pumped to learn more about your app and experience.

Sure, we know that people are using apps more than ever before. If you want to compete and claim your share of this multi-billion dollar industry, you need to have a better understanding of exactly how people are downloading and using mobile apps. It sounds simple, but all too often I app owners overlook this. So before you can get people to download your app , you need to take the time to conduct the proper research.

People all over the world are using smartphones and tablets. As mobile app usage grows in popularity, the number of app downloads worldwide increases as well. This trend will continue in the coming years as well. Last year, there were more than billion app downloads. To make money. But will people download your app if you make them pay for it?

This visual comparison clearly shows what people are downloading. The vast majority of global downloads are all free. Just a fraction of people are willing to pay for downloads. Depending on the type of app you have, there are benefits to both strategies. If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device. Do you have any apps that you paid to install? However, people who download paid apps are more likely to be engaged.

For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads. There are plenty of other monetization strategies, such as offering in-app purchases. There are to places where the overwhelming majority of mobile users are downloading apps.

Look at how these two platforms compare to each other in terms of global app downloads. Worldwide, there are more downloads coming from the Google Play Store. But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate.

Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible.

In order for your app to be successful, you need to understand what consumers want. First, you should understand what types of apps are being downloaded the most. Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app.

Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive. But how many apps are going to be competing with?

Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released?

I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since.

The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store.

You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users. These figures are growing every year, and along with it, the market for mobile apps. In the below report, we have gathered specific data relating to app downloads and usage. These are intended to give us a better idea of just how many apps are being downloaded every year, which of these are most popular, and how they are being used.

We have collected data and statistics on iOS and Android app downloads. Read on below to find out more. By signing up you agree to our privacy policy. You can opt out anytime. App Download and Usage Statistics Mansoor Iqbal Updated: November 10,